Acquire users beyond Google and Meta. Pay only when you hit your KPI.
An outcome-based distribution network of 1,500+ publishers, 2,000+ institutes and 200M+ potential reach across India. Zero upfront marketing cost. Postpaid.
Billing starts only on outcomes achieved — never on clicks or raw leads.
- Edtech
- Study abroad
- International universities
- Fintech
- Insurance
- Upskilling
- Recruitment
- Consumer apps
Paid acquisition is getting more expensive and less certain
CAC on Google and Meta keeps rising
Auction prices climb every quarter while your budget stays flat. The same spend now buys fewer customers.
You pay for clicks and leads that never convert
Impressions and form fills get billed whether or not a single one becomes a real customer.
Your entire growth depends on two platforms
One policy change or cost-per-click spike and your pipeline stalls overnight.
From KPI to invoice in four steps
Define your KPI
Pick the outcome that matters — a sign-up, webinar attendance, a download or a sales-qualified lead.
Keenest distributes
We route your offer through our publisher, institute and partner network across India.
Every user is tracked
Each user is tracked through to the agreed outcome — not just the click or the install.
You pay for outcomes
Only outcomes achieved are invoiced, billed postpaid once the conversion is confirmed.
Distribution you can't buy on an ad platform
Publishers, institutes and partners with direct, trusted access to their audiences — activated in parallel with your paid channels.
Reach India's 18–30 audience, wherever your business is based.
0+
publishers
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institutes
0M+
potential reach
You choose the outcome. We deliver it.
Subscriptions
Paid sign-ups and subscription starts, tracked to the account.
Webinar attendance
Verified attendance at your live or on-demand sessions.
Downloads
App or content downloads from real, in-market users.
Sales-qualified leads
Leads that clear your qualification bar, not raw form fills.
Pay for outcomes, not activity
The same question for every channel: when do you pay, and what are you paying for?
Google / Meta
- Upfront marketing cost
- You fund it
- What you pay for
- Clicks & impressions
- Risk on you
- High
- Billing
- Prepaid, daily
Typical lead-gen agencies
- Upfront marketing cost
- Retainers, up front
- What you pay for
- Leads, converted or not
- Risk on you
- High
- Billing
- Monthly retainers
Keenest
- Upfront marketing cost
- Zero
- What you pay for
- Achieved KPI only
- Risk on you
- Shared
- Billing
- Postpaid
Lead-gen businesses that live and die on conversion
Edtech
Course sign-ups and admissions
Study abroad
Applications and counselling leads
International universities
India-market student applications
Fintech
Accounts opened and app downloads
Insurance
Qualified, in-market leads
Upskilling
Subscriptions and cohort sign-ups
Recruitment
Verified candidate registrations
Consumer apps
Downloads and paid sign-ups
Best fit: lead-gen businesses, in India or abroad, targeting India's 18–30 year olds.
We're onboarding a limited number of pilot partners.
Pilot partners shape the network before general launch — and get the closest attention from our team.
- Priority onboarding ahead of general launch
- Custom KPI definition with your growth team
- Dedicated account manager for the pilot
Pilot application
One short form. Add your details and book an intro call in the same step.
No upfront spend. Billing starts only on achieved KPIs.
Questions, answered
Still unsure about fit? Apply and ask us directly — we'd rather qualify than pitch.
Stop paying for clicks. Start paying for outcomes.
Join the pilot and add a conversion-based channel alongside Google and Meta.